This year 2012 is expecting to set another groundbreaking development for its expansion, with 2011 declaring success for the outsourcing industry. There is robust demand for offshore staffing and the ongoing race of many developing countries to enhance its labor pool. Therefore, identifying the key growth determinants of the industry would likely be an ace to secure its market competitiveness.
The International Association of Outsourcing Professionals ® (IAOP) and its timely to release of the 5th annual trend predictions highlights this year’s top determinants as:
- hazy fiscal prudence
- the anticipated US elections
Citing mutual delivery models; corporations using converging technologies, the BRIC countries and outsourcing services provider within U.S. as the likely winners for 2012. Nevertheless, here’s some of the trends they can anticipate to at least secure their place as a runner up.
The Rise of Technological Linkage
Facebook, Twitter and other forms of social media have been a strategic tool in monitoring customer satisfaction, with it still remaining this year. So it is only likely that businesses will invest to Internet marketing to increase its online presence. Digital marketing is necessary for businesses to grow its share of the market. Accordingly, collaborations and mobility platforms prefer to generate a major interest in value-added outsourcing solutions.
The Cloud Advantage
Due to its benefits and cost flexibility many small scale players sees cloud as a viable solution to serve their needs of scaling up their industrial standing via access to latest technological developments. With such success, the demand for the cloud will increase so as its services for this year 2012.
New Outsourcing Destinations
Outsource in the Philippines has already been promulgating. India, on the other hand, have already established its presence in the offshore staffing market last year in UK companies. This is due to the European economic turmoil resulting in moving their customer service voice operations. Not far behind India’s colleagues are the rising economies of Brazil, Russia, as well as China. These countries are currently surging as this year’s outsourcing hot spots. With Brazil hosting 2014 Football World Cup so as the 2016 Summer Olympics, its new drawn attention in the global stage can pave way to the countries business development.
The US Pressure
Economic woes and elevated unemployment rates pushes U.S. congress to work on House Bill that would disincentive US firms to outsource offshore services. In line with this, domestic and near shore outsourcing is to grow in the near future. The bills if ever pushed through, will create an impact in terms of the growth of demand to outsource in the Philippines and also Indian markets.
Cost-cutting While Maintaining Quality Output
In the midst of economic turbulence, companies are torn between cost cutting and the expectations for business growth. As strategic models therefore are adapted, the value of outsourcing industry raised especially to certain sector where customers and service vendors are expected to collaborate.